Big in Japan

academic director of the world bachelor in business program wins fulbright scholar award to teach a semester in japan

February 14, 2020

As the academic director of USC Marshall’s World Bachelor in Business program (WBB), which sends a select group of international students to earn three degrees from business schools on three continents, Jerry Giaquinta understands the value of a global mindset. 

And he likes to keep his sharp. The Associate Professor of Clinical Business Communication has been named a U.S. Fulbright Scholar, and will teach in Japan in the fall 2020 semester. 

“I’m really thrilled,” he said. “It’s quite an honor to have been chosen for this opportunity.” 

USC sends many students across the globe on Fulbright scholarships—It’s been named a top producer of Fulbright scholars for the eighth year in a row. This year, USC is sending abroad.

The U.S. Fulbright Scholar award is a separate category given to distinguished faculty.

"I really believe we need to continue to reinforce our strong mutual relationship with Japan for the next generation.”—Jerry Giaquinta, Associate Professor of Clinical Business Communication and Academic Director, World Bachelor in Business (WBB)

Giaquinta is no stranger to Japan. “I’ve been traveling there for more than 20 years,” he said. He has enjoyed an international career in marketing.

Before joining USC, he was an executive for many years at international companies, including Toyota and Sony—both headquartered in Japan, as well as Germany, for Mercedes Benz.  In 2005 he served as an advisor at the U.S. Pavilion at Expo Japan and in 2015 for the U.S. Pavilion at Expo Milan. 

However, he said, as the academic director of an internationally-focused business program, he applied for a Fulbright because he felt strongly that maintaining close ties to Japan was particularly important today. 

“I have a longstanding appreciation of Japan as one of this country’s most important partners, and I think in terms of cultural diplomacy and global business, now is a great time to teach and bring what I’ve learned back to USC.”

He will be teaching at both Kansai University in Osaka and Kobe University, in Kobe, for the fall 2020 semester. 

“I’ll be teaching mostly in business schools and also in public policy,” he said, “emphasizing cross-cultural communications within each of those lenses.”

Japan, he said, is a critical player on the international scene. “The country is really trying to promote itself and reach out to global professionals because it needs them to compete on the world stage,” he said. "I really believe we need to continue to reinforce our strong mutual relationship with Japan for the next generation.”

Giaquinta said he plans to return to USC in time for the spring semester. 

The Fulbright Program is devoted to increasing mutual understanding between the people of the United States and the people of other countries. Fulbright is the world’s largest and most diverse international education exchange program. .